ADIDAS FRANCE
Mothersday 2025
For Mother’s and Father’s Day, I collaborated with Adidas France to create a series of exclusive illustrated tote bags. My task was to develop vibrant, joyful, and emotionally resonant illustrations that celebrate the special bond between parents and their children. The designs blend sporty clothes with warmth and playfulness, capturing moments of connection, love, and togetherness.
These limited-edition tote bags were distributed free of charge in selected Adidas stores across France as a gift with purchase during the Mother’s Day and Father’s Day campaigns. The initiative aimed to strengthen brand engagement through meaningful storytelling while offering customers a unique and heartfelt keepsake.
