LIKE - COLOR UP YOUR TASTE
Summer campaign 2025
For LikeMeat, I developed a bold, colorful, and playful key visual that reflects the spirit of the brand. The illustration brings together a diverse set of characters designed in the style of LikeMeat’s core audience: young, environmentally conscious, modern, and open to new ideas. Each character embodies one of the different product varieties, creating a vibrant world around the plant-based brand.
To bring the visual to life, I also created a small animation that featured on the brand’s website. The highlight of the campaign was the exclusive merch featuring the key visual, which was raffled off to LikeMeat’s customers — turning the design into a collector’s item and spreading the brand’s joyful energy beyond the digital space.
client: LikeMeat
