LULULEMON
Vinyl Mural, Flagshipstore Berlin
For the Lululemon Flagship Store in Berlin, I designed a custom vinyl mural to celebrate the brand's dynamic identity and diverse offerings. Installed as a colorful centerpiece, the mural spans the staircase connecting the first and second floors, transforming the space into an immersive visual experience.
The mural highlights the five key sports Lululemon supports—golf, running, yoga, training, and tennis—seamlessly integrating their products into the artwork. Each sport is represented through a character that reflects both movement and lifestyle, aligning with Lululemon's ethos of performance and wellness.
The illustrations were created digitally, combining intricate detail with bold, energetic compositions. Once finalized, the designs were printed on high-quality vinyl and installed as a large-scale mural over the staircase, becoming a focal point for visitors entering the store. Unveiled in autumn 2024, this mural serves as both an artistic statement and a celebration of Lululemon's connection to its active community, elevating the flagship store experience in Berlin.
