Mural for LVM insurance
Mural and promotional advertisement
In early 2023, I was commissioned by the insurance company LVM to create a captivating mural targeting a young and modern audience. The entire process was documented by a camera crew and later aired as a promotional advertisement on social media and television. The mural took shape within the premises of Accenture, the agency that collaborated on this project.
The client's primary objective was to encourage individuals, particularly those in their younger years, to contemplate the importance of having suitable insurance coverage. The mural design cleverly incorporated various elements, including options like accident insurance, that could potentially be relevant to the viewers' needs.
The project went through an immersive sketching phase, as the initial placement of the mural was uncertain. Eventually, the client opted for a construction using modular panels, granting the flexibility to display the mural at various locations.
Currently, it proudly stands in the insurance company's headquarters in Münster. The construction itself is crafted from MDF panels, painted with vibrant colors using enamel paint. I had three days to create the mural and film the process, with one assistant each day. To meet the tight deadline, I used a mix of projection and freehand techniques to bring the artwork to life.
