Never settle – Freeletics Ad 2021
Freeletics
Freeletics commissioned me to create a series of illustrations for their new advertisement, which was created in collaboration with the animation studio New Motive. The illustrations describe the process of an exercise the athlete performs.
My task was to develop a character and come up with strong, expressive poses, as well as implementing the Freeletics color palette. My goal was to create a diverse, dynamic athlete who, due to his extreme proportions, includes several body types and still represents the athletic brand.
The animation studio New Motive was responsible for the storyboard and the animations. A special thanks to Artbox Amsterdam and The Different Folk.
Process:
