The Force is Female

Illustration for NIKE
The iconic Air Force 1 is a symbol of hustle, hard work, and success. As more and more women adopted this style and made it their own, the phrase The Force Is Female was born. The Force Is Female became a rally cry for women around the world to acknowledge each other's hustle and lift one another up to elevate entire communities.The Force Is Female is a symbol of the collective hustle toward progress - a movement that can change the world. With this in mind, Nike is looking to harness the power of the creative collective to show the world what TheForce Is Female means. Nike invited artists from around the globe to creatively bring to life the phrase The Force Is Female. Within some other artists Ju Schnee and I  won the contest hold by Talenthouse and are very happy to show you our work. This is our interpretation of the phrase The Force is Female in combination with the iconic Air Force 1. In our submissions we focussed on the topics equality, strength and diversity.

client: NIKE
team: Ju Schnee, Josephine Rais