RITTER SPORT – TASTY VIBES
Summer campaign 2024
For the launch of three new Ritter Sport flavors, I developed the visual identity of the Tasty Vibes campaign through a mix of bold illustrations and playful motion design. Each flavor was brought to life with two key illustrations—one featuring characters enjoying the product and one using abstract forms that translated its taste and mood. To extend the experience, I created three short animations for the individual flavors as well as a 30-second hero film combining all varieties. A unifying range motif tied the collection together visually, forming the basis for both digital assets and in-store activations. The campaign was rolled out across Europe, appearing on social platforms and in selected supermarkets, capturing the joyful and colorful spirit of Ritter Sport
client: Ritter Sport
agency: Kreuzbergkind
animation: Daniel Stuhlpfarrer, Josephine Rais
